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Moving ahead with innovation and improved competitive power…
As the flagship of the Turkish Jewelry Sector that keeps increasing its supremacy and influence worldwide and preparing to celebrate its 16th anniversary, Goldaş continues to fascinate the international arena with its strides in quality, design and branding.
Our power is fueled by our strong faith in achievement. We have rendered an everlasting faith by precisely watching and keeping up with the market, our sector and the worldwide trends. We are among the important actors of the global economy in a world that becomes more involved in speed and innovation and where competition grows more difficult day by day. Also in 2009, we will accompany our activity with our international corporate vision as an indispensable component of our basic strategies.
Aiming at consistent leadership in its sectors, thinking big and analyzing changing market conditions in the best manner, Goldaş constantly keeps its strategic priorities up to date.
It is our goal to obtain the rewards of our investments and decisions in the form of achieving a powerful status and a fully integrated system in all fields of activity including retail and mining in addition to production as our major fields of business.
We firmly believe that with the relative competition, speed, cost and performance benefits as the courtesy of such integrated structure, we will become a uniquely superior business worldwide.
The diversity and achievements as the results of the correct steps taken by Goldaş are also appreciated in the international arena. The interests of leading universities worldwide, in our company constitute the proof for that.
After Goldaş’s success and sector leadership became the subject of a thesis by MBA students of the reputable Georgetown University of USA in 2007, 11 graduate students accompanied by their professor from the University of South Carolina have visited Istanbul to obtain information on Goldaş in 2008.
Our group of visitors of 14 guests has described the reason of their visit within their curriculum as Goldaş’s important status in the worldwide jewelry sector and for being among the best businesses in this field. Furthermore, during their visit in Turkey, 24 Executive MBA students from the Fuqua School of Business of Duke University, which is elected as one of the “Best 20 Business Schools” by the Forbes Magazine preferred to meet with Goldaş representatives due to its achievements and leading position in the sector. Furthermore, we are collaborating with Harvard University, School of Business Administration which is one of the most prestigious educational institutions world wide, on their request on a case study which will be given as a lecture at MBA schools and enter the literature during the next year.
The study will particularly focus on several subjects including strategies conveying Goldaş to success, branding process, achievement of customer loyalty, employee satisfaction and new product design. It is obvious that Goldaş’s success and strategies are verified by internationally recognized and independent academic institutions. Its innovative vision and the investments in production technology and design have carried Goldaş towards sector leadership. The innovation and strategy towards becoming a global business corporation as the driving forces have led to Goldaş’s recognition in 45 countries across 5 continents. We as Goldaş have described globalization as “production in such manner to ensure proper standardization of markets, products and processes as well as to satisfy the requirements of our international customers.” And we have focused on producing in Turkey and selling worldwide. Despite our 15year history, we have created a powerful brand awareness in the international arena. In addition to Goldaş, Assortie and Danthel our brands Silver D’sign, ChipGold, Wedding D’sign, Goldaş Diamond and Goldaş Silver have emerged internationally as the result of our extensive Research and Development activities.
We are an international company structured with our stores and representative offices throughout the world. In addition to particularly USA, we are represented in numerous countries such as UK, Germany, Russia, U. A. E, Thailand, Hong Kong and China. The brand Goldaş has contributed a great deal to the growth in the export volume of our representatives.
Achievement of sustainable growth and making difference are among our plans. As of late 2008, our robust steps in both, the local and international platforms moved us ahead to 117 stores in total, out of which 86 are local and 31 international. It is our goal to maintain sustainable and profitable growth and to become a permanent, effective global actor in the markets throughout other developing and developed countries worldwide.
In addition to the infamous sports clubs with millions of fans, our brand Silver D’sign with its continuously updated licensed product portfolio, has also introduced licensed products of world famous heroes and characters as the result of a high quality and eloquent silver work, making them available at numerous sales points in a very short time. In 2004, we have developed ChipGold, our fine bullion brand intended for gifting. Not only satisfying the investment requirements of the Turkish society, ChipGold also proved a ground breaking product as an alternative gift for special events and a valuable promotional tool. As a great contribution to our brand, this product is offered for sale through various channels including the internet.
Goldaş Jewelry Collections inspired by the history and different cultural assets in addition to the worldwide trends, have continued to add value to Goldaş as a brand, with the intense power of design as an indispensable part of the jewelry and ornament sector. Featured in the 2007 “Companies Growing and Outshining with Design” of Capital, Goldaş went on as a company paying a lot of attention to social responsibility values with the traditional “Ornament Design Summer School” project and exhibitions. Having already gathered with university students in many cities such as Konya, Ankara and İzmir before, Goldaş summer school exhibition has also become very popular among the Istanbul Trade University, School of Engineering and Design; Mimar Sinan University, Faculty of Fine Arts, Istanbul Aydın University, Anadolu Professional Graduate School, School of Fine Arts of the Yeditepe University, School of Art and Design of the Istanbul Culture University and Faculty of Fine Arts and Design of the İzmir University of Economy.
The rapid changes experienced in the global scale forces even the most successful companies to sustain novelty in order to preserve their competitive strength. Bearing that in mind, our non-stop investments in Research and Development as one of the priorities of business entities aiming at globally sustainable success have continued also during 2008. Using high end technology and equipments in their specific field and developing new technologies, our R&D department improves our performance and ensures cost effectiveness. Goldaş is unbeatable with its continuously improving and innovating machine park and more than 80 qualified R&D staff members capable of developing 5,000 new product designs a year.
Goldaş, which progressively maintains its Corporate Social Responsibility (CSR) practices and which was the first Turkish jewelry business to participate to the Global Compact, the most comprehensive volunteer corporate civil citizenship initiative initiated by Mr. Kofi Annan, the former Secretary General of the United Nations, in 2006, thereby committed to apply all such principles as per the Global Compact within its own organizational structure. Going public, nonetheless, is one of the most remarkable among corporate values and social responsibility practice. Public companies assume a wide variety of responsibilities and are more accountable for considerate action in many areas such as independent audit, special declarations and corporate governance statements. Therefore, capital markets are also of high importance in terms of institutionalization. We as Goldaş went public in the Istanbul Stock Exchange in 1999 in order to expand our institutionalization activities, to avoid being a short lived private entity and to become a min. 100 – 150 year business as many public companies in the West. We were the first and only public jewelry company in the Istanbul Stock Exchange. Now, in 2009 we are still the one and only jewelry company in IMKB.
In addition to our overseas representative offices and franchises, we also became public in the international markets. Today, our stocks are traded not only in the Istanbul Stock Exchange, but also in Frankfurt, Berlin Exchanges and the US OTC markets. We, as Goldaş performing many corporate social responsibility projects. We publish books in diverse areas about jewelry in English and in Turkish. In addition, we organize ornament design summer schools and stone mining trips. We are in an endless effort for creating worldwide awareness of Turkey as well as the Turkish jewelry sector through high value added export, launch of international stores for our brand, attending numerous international fairs every year and investing in technology and R&D. Our local and overseas investments are our powerful steps towards becoming a world renowned brand. There is no doubt that all this is achieved not on our own, but through teamwork with our employees in a corporate business environment.
We are aware of the outcome of our efforts and approach on not only on our own duties, but also on our employees, partners, sectors and customers. For example, participants in a worldwide poll were asked why they would use ornaments. The response is the same in any country: “Because it makes me feel good”. If we manage to make anyone feel good, if we contribute to their self expression and if we are capable of creating a difference in the lives of people using our products, then, this means that we are doing a very good job on the business we founded 15 years ago.
Hasan YALINKAYA
Chairman of the Board
